Project Management
Bid Eko
Bid Eko
PROJECT OVERVIEW
Project Name: BidEko
Product Type: Art Bidding Platform
Target Audience: Art collectors, investors, and enthusiasts across Nigeria and broader Africa, with potential global reach.
Objective: BidEko aims to democratize access to African art, offering a dedicated space where users can view, bid on, and acquire valuable and contemporary African art pieces from reputable artists. This approach caters specifically to the growing demand for high-value art within African markets.
ROLE AND RESPONSIBILITIES
Role: Product/Project Manager – Managed all phases from inception to launch.
Key Responsibilities:
- Developed product vision aligned with market needs.
- Led a cross-functional team (designers, front- and back-end developers).
- Conducted extensive market and competitor research to shape product features.
- Worked with UX/UI teams to ensure an engaging, intuitive interface.
- Established timelines and milestones, ensuring timely completion and meeting of objectives.
Year
2023
Client
Art Nation Lagos
Services
Project Management
Project
Dynamic
Product Strategy
- Market Research: Conducted detailed analysis of the Nigerian and broader African art markets, uncovering a significant interest in high-value art acquisitions and a need for digital auction platforms catering to African art.
- User Personas: Identified key personas – collectors, emerging African investors, and international art enthusiasts.
- Feature Prioritization: Emphasized a bidding system with real-time updates, artist profiles, and seamless payment integration to meet user expectations and ensure a smooth experience.
Key Features
- Live Bidding System: Offers a live, interactive bidding interface that displays real-time bid placements on various art pieces.
- Artist and Art Profiles: Comprehensive profiles for each artwork, including artist background, art history, and value details.
- Push Notifications: Alerts users on bidding updates, upcoming auctions, and artist features to increase engagement.
- Secure Payment Integration: Implemented payment methods popular in the African market, ensuring transactions are seamless and secure.
Design and User Experience
- User Interface (UI): BidEko’s UI was crafted to be both user-friendly and visually appealing, emphasizing simplicity in navigation and vibrancy in aesthetics to reflect African art’s uniqueness.
- Mobile Optimization: The platform was designed to function optimally on both mobile and web, making art accessible to users on any device.
- Cultural Appeal: Focused on colors, fonts, and graphics that resonate with African art culture, fostering a connection with the target audience.
Team Collaboration and Communication
- Daily Stand-Ups: Held daily meetings to discuss progress, challenges, and next steps. These stand-ups were instrumental in aligning team efforts and addressing blockers early.
- Tools Used: Utilized project management tools like Jira for tracking, Slack for team communication, and Figma for design collaboration.
- Feedback Integration: Regular stakeholder reviews helped refine product features and align with market expectations.
Challenges and Solutions
- Challenge: Integrating a responsive, real-time bidding system while maintaining performance under heavy traffic.
- Solution: Optimized the server architecture to support scalable traffic and chose a hosting solution designed for high demand. This ensured BidEko could handle multiple simultaneous users without lag.
Metrics and Success Criteria
- User Engagement: Monitored the frequency of bids, user session duration, and return rate, with positive feedback noted from early adopters.
- Active Bidders: Focused on tracking active user growth, retention rates, and engagement with specific bidding events.
- Revenue Metrics: Evaluated through commission earned per transaction, which provided insight into BidEko’s initial success.