Project Development
NEWYORK BEST
NEWYORK BEST
PROJECT OVERVIEW
Project Name: New York Best
Product Type: Informational Website/Blog
Objective: New York Best serves as a digital hub for exploring top-rated attractions, dining spots, cultural events, and local insights in New York City. The platform targets both locals and tourists by providing a curated selection of the city’s best experiences, tips, and guides.
ROLES
Role: SEO Specialist
Key Responsibilities:
- Keyword Research and Strategy: Conducted extensive keyword research to identify search terms that resonate with New York-based audiences. Developed a strategy to target both high-traffic terms (e.g., “best places in NYC”) and niche keywords (e.g., “hidden gems in NYC”).
- On-Page Optimization: Optimized content with strategic keywords, meta tags, and alt texts across all articles and pages, improving search engine visibility for key topics.
- Content Development and Guidance: Advised the content team on SEO best practices, suggesting topics and headings that align with search intent and user interest. Also ensured content was structured for readability and engagement.
- Technical SEO: Performed technical audits, implementing changes such as improved page speed, mobile responsiveness, and structured data to enhance website performance and indexation by search engines.
- Backlink Building: Developed a backlink strategy by reaching out to reputable travel and lifestyle blogs, local business sites, and forums to generate quality inbound links, strengthening domain authority.
- Data Analysis and Reporting: Monitored SEO performance through analytics tools, tracking metrics such as organic traffic growth, keyword ranking, bounce rate, and user engagement. Provided monthly reports with actionable insights to inform the content and marketing strategies.
Year
2024
Client
NewYork Best
Services
Project Developer
Project
Dynamic
SEO Strategy and Execution
- Keyword and Competitor Analysis: Conducted competitor research to identify gaps and opportunities in content topics and keywords. Implemented long-tail keywords that increased organic visibility among niche audiences.
- Content Structure and Optimization: Ensured each article was optimized with header tags, internal linking, and a clear structure, making it both user-friendly and easy to index.
- Local SEO: Focused on location-based keywords to capture local traffic effectively, such as “New York’s best restaurants” and “NYC events this weekend.”
- Content Calendar Development: Collaborated with writers to create a content calendar, planning posts around trending topics, seasonal events, and high-traffic keywords to maximize relevance and user engagement.
Core SEO Tactics
- On-Page SEO: Implemented best practices, including optimized titles, descriptions, and alt tags. Enhanced readability and engagement through subheadings and media-rich content.
- Off-Page SEO: Built external links with local directories, travel websites, and guest posts, establishing credibility and authority for the website.
- User Experience (UX) Improvements: Focused on improving site speed and mobile usability, ensuring a seamless experience across all devices.
- Conversion Rate Optimization (CRO): Tested different layouts, CTAs, and content placements to increase user engagement and reduce bounce rate, ultimately improving conversion rates.
Challenges and Solutions
- Challenge: High competition for popular keywords related to New York City tourism and attractions.
- Solution: Developed a balanced approach of targeting high-traffic keywords alongside long-tail, less competitive phrases, focusing on niche attractions and insider tips to attract targeted audiences.
- Challenge: Optimizing for both local and global audiences.
- Solution: Leveraged geo-specific keywords and created specific content for both broad and locally focused queries, such as city guides for tourists versus neighborhood guides for locals.